TY  - BOOK
TI  - Harvard business review on brand management / 
T2  - Harvard business review paperback series
SN  - 1-57851-144-5
U1  - 658.827 
PY  - 1999///
CY  - Boston: Harvard Business School Press
PB  - Harvard Business School Press
KW  - Management
KW  - Trade Marks
N1  - Includes index
ER  -