TY  - BOOK
AU  - Chunawalla, S.A.
TI  - Foundations of advertising theory and practice 
SN  - 81-7493-322-0
U1  - 659.1 
PY  - 1997///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Management
KW  - Advertising Management
ER  -