TY  - BOOK
AU  - Higgins, Tim
TI  - Power play :  Elon Musk, Tesla and the bet of the century
T2  - Automobile industry and trade
SN  - 9780753554395
U1  - 338.4762  
PY  - 2021///
CY  - London, England, 
PB  - WH Allen
KW  - Automobile industry and trade
N2  - The inside track on Elon Musk and Tesla's race to build the world's greatest car. Tesla's journey has been a rollercoaster for the past fifteen years - beset by rivals, pressured by investors, hobbled by whistleblowers and adored by fans. Musk himself would often prove to be Tesla's worst enemy, his antics repeatedly taking the company to the brink of collapse. Was he an underdog, an anti-hero, a con man, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama, the pileups, meltdowns, and the most unlikely outcome of all: success. A story of power, recklessness, struggle and triumph, Power Play is an exhilarating look at how one man and one company beat the odds and changed the future
ER  -