TY  - BOOK
AU  - Caples, John
AU  - Hahn, Fred E.
TI  - Tested Advertising Methods
SN  - 9780130957016
U1  - 659.132 
PY  - 1997///
CY  - USA
PB  - Prentice Hall
KW  - Advertising
N2  - The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses
ER  -