TY  - BOOK
AU  - Thompson, Arthur A
AU  - Peteraf, Margaret A
AU  - Gamble, John E
AU  - Strickland A J
AU  - Joseph, Thomas
TI  - Crafting and Executing Strategy: The quest for competitive advantage: concepts and cases
SN  - 9788194244653
U1  - 658.4012 
PY  - 2020///
CY  - India
PB  - McGraw hill
KW  - Strategic planning
ER  -