TY  - BOOK
AU  - Cox, Roger .
AU  - Brittain, Paul .
TI  - Retailing : : an introduction 
SN  - 9788131704714
U1  - 658.87 
PY  - 2004///
CY  - Noida
PB  - Pearson
KW  - Retailing
N1  - Retailing and the consumer -- The retail mix -- Administration
ER  -