TY  - BOOK
AU  - Light,Larry
AU  - Kiddon,Joan
TI  - Six rules of brand revitalization: learn the most common branding mistakes and how to avoid them 
SN  - 9789352863532
U1  - 658.827 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Product life cycle
ER  -