TY  - BOOK
AU  - Bearden,William O,Ed
AU  - Netemeyer,Richard G,Ed
AU  - Kelly L Haws,Ed
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research
SN  - 9781412980180 (alk. paper)
U1  - 658.83 
PY  - 2011///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing research
KW  - Consumer behavior
N1  - Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999; Published in cooperation with the Association for Consumer Research
ER  -