TY  - BOOK
AU  - Jagdish N Sheth
AU  - Rajendra Sisodia
TI  - Four A's of marketing: creating value for customers, companies and society 
SN  - 9780415898355 (pbk. : alk. paper)
U1  - 658.8 
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Relationship marketing
KW  - Customer relations
KW  - Marketing
KW  - 4 A's of marketing
N1  - Includes bibliographical references and index
ER  -