TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
AU  - Wallace,Elaine
TI  - Creating powerful brands: the strategic route to success in consumer, industrial, and service markets 
SN  - 0750606606
U1  - 658.827 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Brand name products
KW  - Branding (Marketing)
ER  -