TY  - BOOK
AU  - Purba Halady Rao.
TI  - Business analytics: an application focus
SN  - 978-81-203-4819-6
U1  - 658.4033 
PY  - 2017///
CY  - Delhi
PB  - PHI learning
KW  - Product-market fit
KW  - Factor analysis
KW  - Cluster analysis
KW  - RFM analysis
KW  - CHAID
KW  - Conjoint analysis
ER  -