TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - International marketing
SN  - 978-81-315-3364-2
U1  - 658.848 
PY  - 2013///
CY  - Andover
PB  - Cengage
KW  - International marketing environment
KW  - Global marketing mix
KW  - Leadership-global marketing
ER  -