TY  - BOOK
AU  - Aaker, David A 
AU  - Kumar V
AU  - Leone,Robert P.
AU  - Day,George S.
TI  - Marketing research
SN  - 9788126563531
U1  - 658.83 
PY  - 2013///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing research
ER  -