TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Ambi M G Parameswaran.
AU  - Issac Jacob
TI  - Strategic brand management :building,measuring and managing brand equity
SN  - 978-93-325-4220-4
U1  - 658.827 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Brand name products
ER  -