TY  - BOOK
AU  - Payne,Adrian
AU  - Frow,Pennie
TI  - Strategic customer management :integrating relationship marketing and CRM
SN  - 978-1-107-68732-5
U1  - 658.812 
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University press
KW  - Customer relations
KW  - Business and economics
KW  - Sales & Selling
N2  - "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
UR  - http://www.loc.gov/catdir/enhancements/fy1302/2012036778-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1302/2012036778-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1302/2012036778-t.html
ER  -