TY  - BOOK
AU  - Moe,Wendy
AU  - Schweidel,David A.
TI  - Social media intelligence
SN  - 978-1-107-45153-7
U1  - 302.231 
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University press
KW  - Consumers
KW  - Social media
KW  - Marketing
KW  - Internet marketing
ER  -