TY  - BOOK
AU  - Aaker,David A.
TI  - Aaker on branding :20 principles that drive success
SN  - 9789351503903 
U1  - 658.827 
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Brand name products
KW  - Branding (Marketing)
ER  -