TY  - BOOK
AU  - Batey,Mark
TI  - Brand meaning :meaning,myh and mystique in today's brands
SN  - 978-1-138-83942-7
U1  - 658.827 
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - Branding (Marketing)
KW  - Product management
N1  - About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story
ER  -