TY  - BOOK
AU  - Sunitha Srinivas,C.
TI  - 'Ad'apting to markets :repackaging commercials in Indian languages
SN  - 9789351502401 (hardback : alk. paper)
U1  - 659.10954 
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Advertising
KW  - Psycholinguistics
KW  - Sales promotion
ER  -