TY  - BOOK
AU  - Wirtz,Jochen.
AU  - Lovelock,Christopher.
AU  - Jayanta Chatterjee.
TI  - Services marketing: people,technology,strategy
SN  - 978-93-325-8768-7
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India
KW  - Marketing
ER  -