TY  - BOOK
AU  - Naresh K Malhotra.
AU  - Satyabhusan Dash.
TI  - Marketing research: an applied orientation
SN  - 978-93-325-5569-3
U1  - 658.83 
PY  - 2016///
CY  - Noida
PB  - Pearson India
KW  - Marketing research
ER  -