TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kotler,Philip R.
TI  - Strategic marketing for non-profit organizations
SN  - 978-93-325-4951-7
U1  - 658.802 
PY  - 2015///
CY  - Noida
PB  - Pearson India
KW  - Strategic marketing
ER  -