TY  - BOOK
AU  - Keat,Paul G.
AU  - Young,Philip K.Y.
AU  - Erfle,Stephen E.
AU  - Sreejata Banerjee
TI  - Managerial economics :economic tools for today's decision makers
SN  - 978-93-868-7328-6
U1  - 338.5024658 
PY  - 2018///
CY  - Noida
PB  - Pearson India
KW  - Managerial economics
N1  - Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry
ER  -