TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC : principles and practice
SN  - 978-93-325-7414-4
U1  - 659.1 
PY  - 2016///
CY  - Noida
PB  - Pearson
KW  - Advertising
ER  -