TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
AU  - Ramesh Kumar,S.
TI  - Consumer behaviour
SN  - 978-93-325-5509-9
U1  - 658.8342 
PY  - 2016///
CY  - New York
PB  - Pearson Financial Times/Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again
ER  -