TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
AU  - Jayanta Chatterjee
TI  - Services marketing :peple,technology,strategy
SN  - 978-81-317-5939-4
U1  - 658.8 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Professions
KW  - Service industries
KW  - Customer services
ER  -