TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy :a decision-focused approach
SN  - 9780073381152 (alk. paper)
U1  - 658.802 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -