TY - BOOK AU - Cateora,Philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 978-93-87432-32-1 U1 - 658.848 PY - 2013/// CY - New York PB - McGraw-Hill Irwin KW - Export marketing KW - International business enterprises N1 - Includes indexes ER -