TY  - BOOK
AU  - Srinivasan, R.
TI  - Case studies in marketing: The Indian context / 
SN  - 81-203-2183-9
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - PHI
KW  - Marketing-Management
KW  - Management
ER  -