TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner,Mary Jo.
AU  - Zeithaml,Valarie A.
AU  -  Gremler,Dwayne D.
AU  - Ajay Pandit.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - Chennai
PB  - McGraw Hill
KW  - Services marketing
ER  -