TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - keyoor Purani.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 978-1-25-902685-0
U1  - 659.1 
PY  - 2013///
CY  - Chennai
PB  - McGraw Hill
KW  - Advertising
ER  -