TY  - BOOK
AU  - Chunawalla,S A.
AU  - Sethia, K C.
TI  - Foundations of advertising: theory and practice
SN  - 978-93-5202-358-5
U1  - 659.1 
PY  - 2015///
CY  - Mumbai
PB  - Himalaya
KW  - Advertising
KW  - Marketing research
ER  -