TY  - BOOK
AU  - Lovelock.Christopher.
AU  - Writz,Jochen.
AU  - Jayanta Chatterjee.
TI  - Services marketing: people,technology,strategy
SN  - 978-81-317-5939-4
U1  - 658.8 
PY  - 2011///
CY  - Delhi
PB  - Pearson
KW  - Services marketing
ER  -