TY  - BOOK
AU  - Naresh K Malhotra .
AU  - Satyabhusan Dash.
TI  - Marketing research : an applied orientation
SN  - 978-81-317-3181-9
U1  - 658.83 
PY  - 2013///
CY  - Delhi
PB  - Pearson
KW  - Marketing research
ER  -