TY  - BOOK
AU  - Hawkins, Del I.
AU  - Motherbaugh, David L.
AU  - Amit Mookerjee.
TI  - Consumer behaviour : 
SN  - 978-0-07-068216-0
U1  - 658.8342 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education.
KW  - Consumer behavior
ER  -