TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin lane.
AU  - Abraham Koshy.
TI  - Marketing management : 
SN  - 978-81-317-6716-0
U1  - 658.8 
PY  - 2013///
CY  - Delhi
PB  - Pearson Education Asia
KW  - Marketing management
ER  -