TY  - BOOK
AU  - Kotabe, Masaski.
AU  - Helsen, Kristiaan.
TI  - Global marketing management
SN  - 978-81-265-3412-8
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Wiley-India.
KW  - Marketing management
ER  -