TY  - BOOK
AU  - Lafley, A G.
AU  - Martin, Roger L.
TI  - Playing to win : 
SN  - 978-1-4221-8739-5
U1  - 658.4012 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press.
KW  - Strategic management
KW  - Success in business
KW  - Organizational change
ER  -