TY  - BOOK
AU  - Sumathi, S.
AU  - Saravanavel, P.
TI  - Marketing research and consumer behaviour
SN  - 9788125914761
U1  - 658.83 
PY  - 2013///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing research
KW  - Comsumer behaviour
ER  -