TY  - BOOK
AU  - Silver, Lawrence
AU  - Stevens, Robert.
AU  - Wrenn, Bruce.
AU  - Loudon, David.
TI  - Essentials of marketing research
SN  - 978-0-415-89928-4
U1  - 658.83 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Marketing research
ER  -