TY  - BOOK
AU  - Jobber,David.
TI  - Principles and practice of marketing
SN  - 978-0-07-710708-x
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - MGH.
KW  - Marketing Mix Decisions
KW  - Marketing Implementation and  Application
ER  -