TY  - BOOK
AU  - Cannon,  Joseph P .
AU  - Perreault,William D.
AU  - McCarthy,E Jerome.
TI  - Basic marketing : a global managerial approach
SN  - 978-0-07-110110-3
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - MGH.
KW  - Product planning for Goods and Services
KW  - Advertising and Sales Promotion
KW  -  Pricing Policies
ER  -