TY  - BOOK
AU  - Kirti Dutta.
TI  - Brand Management: principles and practices
SN  - 978-0-19-806986-3
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Creating a Brand
KW  - Brand Equity
KW  - Brand Strategies
ER  -