TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen,Iikka A.
TI  - International Marketing
SN  - 978-81-315-0161-0
U1  - 658.848 
PY  - 2007///
CY  - New Delhi
PB  - Cengage Learning
KW  - International Market Entry and Development
KW  - Export Marketing Mix
KW  - Global Marketing Mix
ER  -