TY  - BOOK
AU  - Kerin, Roger A.
TI  - Strategic Marketing Problems : 
SN  - 978-81-317-5531-0
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Pearson.
KW  - Product and Service Strategy and Brand management
KW  - Global Marketing Strategy
ER  -