TY  - BOOK
AU  - Srinivasan R.
TI  - Services marketing : : the Indian context / 
SN  - 978-81-203-4560-7
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Services marketing
KW  - Marketing
ER  -