TY  - BOOK
AU  - Debraj Datta.
TI  - Marketing management
SN  - 978-81-8281-288-8
U1  - 658.8 
CY  - Delhi
PB  - Vrinda Publications.
KW  - Marketing Strategy
KW  - Consumer behaviour
KW  - Brand management
KW  - Advertising
ER  -