TY  - BOOK
AU  - Keller,Kevin Lane .
AU  - Parameswaran,M G  .
AU  - Issac Jacob,.
TI  - Strategic brand management: building measures and managing brand equity / 
SN  - 9788131756898
U1  - 658.827 
PY  - 2011///
CY  - Delhi : 
PB  - Pearson , 
KW  - Brand management
KW  - Strategic brand management
ER  -