TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe, Masaaki  .
TI  - Marketing management / 
SN  - 9788131501177
U1  - 658.8 
PY  - 1998///
CY  - Australia : 
PB  - Cengage Learning , 
KW  - Marketing management
ER  -