TY  - BOOK
AU  - Mukesh Chaturvedi.
AU  - Aseem Kumar .
AU  - Manmohan Rahul .
TI  - Managing innovation and new product development : 
SN  - 978-81-203-3727-5
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Innovation management
KW  - Economic analysis
KW  - Test marketing
KW  - Product launch
ER  -